Are
you interested in screen production, film, television, digital media,
journalism, public relations, marketing, or cultural industries? Do
you want a job in one of the exciting and rapidly growing global communications
industries? Then why not study communications in Australia?
According
to the 1999 Good Universities Guide to Australian Universities, 'communications
courses are one of the most popular fields of study', with 'students
attracted by an image of the communications industry as sassy: where
the action is." You can be part of it too!
Australian universities
offer a wide range of cutting edge undergraduate and graduate courses
in many aspects of communications and media. The emphasis is on balancing
practical and hands-on experience with analytical, presentational and
research skills to maximise the employment potential of graduates. Studying
communications in Australia is fun, rewarding and challenging!
More than 50 universities
offer courses in communications, in response to overwhelming and growing
demand by almost 9,000 students (1,000 of whom are international). Courses
cover a range of specialisations, such as advertising, creative writing,
cultural policy/studies, desktop publishing, film and media studies,
marketing, mass communications, media policy, media production (including
film, television, video, digital media, and radio), performing arts,
photojournalism, print and electronic journalism, public relations,
and theatre.
Australian universities
have been specializing in this area since the 1970s, drawing on innovative
research, theories and practical applications from Europe and North
America. More recently, Australian universities have oriented their
courses to reflect the growth of communications in Asia, Africa and
the Pacific.
Australian communications
courses are internationally recognized as leaders in the field, and
because they are in demand, entry is competitive. The universities that
are most sought after include the University of Technology (Sydney),
Griffith University (Brisbane), Curtin University (Perth), Queensland
University of Technology (Brisbane), Swinburne University of Technology
(Melbourne), and University of South Australia (Adelaide).
Student satisfaction
with their courses is enhanced by the opportunity to undertake work
experience, make contacts through industry placements, and become involved
with alternative, community and interest group communication and media.
Graduates enter a wide range of occupations and careers in many industries
and sectors, but due to the nature of the industry, jobs are often short-term
or contractual, rather than full-time employment.
Jobs are found in
film and television production, new and digital media, journalism, government,
advocacy, cultural industries (museums, galleries, libraries), public
relations and marketing, teaching and training, and research and measurement.
Graduates with practical production skills find careers in all aspects
of the industry, including direction, scriptwriting, camera, lighting,
sound, editing, digital compositing and sound. Journalism graduates
find opportunities in mainstream print and electronic media production
and presentation, as well as in local and specialist media, public relations,
government and corporate sector. Frequently, graduates pursue further
study to hone their skills and specialise further.
Undergraduate degrees,
such as Bachelor of Communication, Bachelor of Screen Production in
Digital Media, Bachelor of Multimedia, or Bachelor of Arts (majoring
in communication) usually take three years full-time, with an optional
fourth Honours year. Graduate Certificates and Diplomas are also available,
as well as a research Master and Doctor of Philosophy.
Courses and majors
examine how the communications industries are structured and operate
in a global context. Aspects of communications production, distribution
and consumption are central concerns of these courses. As well as analysing
products, studies will emphasise the context in which media and communications
operate. Students develop a thorough knowledge of the discipline, as
well as acquiring skills and techniques of investigating, producing,
researching and writing for media.
The Bachelor of
Communication focuses on developing a wide range of skills relevant
to working in the media and communication industries, journalism, interactive
media technology, public relations and marketing, and arts and cultural
industries. Students major in one or more of the following: Journalism,
Screen Production, Film & Media Studies, or Cultural Studies. Companion
recommended majors include Marketing, Drama, Politics, and Public Relations.
The course will typically include hands-on and industry experience,
with graduates trained to suit the changing needs of the industry and
training sectors of the global communications market.
The Bachelor of
Screen Production in Digital Media focuses on emerging forms of digital
screen production, with grounding in the history, practice and critical
analysis of film and television production. The course will provide
hands-on education in new and established forms of screen production,
including video for the world wide web and desktop, single and multi-camera
video, introduction to 16mm, screenwriting, and the genres of experimental
digital screen production, drama and documentary. Students can combine
a major in Digital Media with a second major such as Cultural Studies,
Cyber Studies, Film and Media Studies, Journalism, Politics and Public
Relations. Such courses develop skills in teamwork and progressing through
all stages of production.
Author
June Cullen
School Administrative Officer
School of Film, Media & Cultural Studies
Griffith University, Queensland