• A FEW WORDS FROM THE PROGRAMME DIRECTOR
  
• MISSION STATEMENT
  
• PROGRAMME DESCRIPTION
  
• THE LEARNING APPROACH
  
• FACULTY
  
• ENTRY REQUIREMENTS AND APPLICATION FORMS
  
• CONTACT
  
• PRACTICAL INFORMATION
  
• LIFE IN NANTES
  
• ABOUT AUDENCIA

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AUDENCIA MBA - 19th Class (2002)

A message from the Programme Director of the AUDENCIA MBA

Welcome to the web page of AUDENCIA MBA. Our programme was launched in 1984 and recently redesigned as an international MBA.

The aim of the international AUDENCIA MBA Programme is to prepare business professionals with high potential for careers in international business. Dynamic environments create many cross-border business opportunities. In such circumstances being able to create strategic opportunities and manage change at the global level is crucial.

Based on a modern teaching approach, our MBA allows you to work with our very skilled faculty, to follow intensive seminars and to prepare projects to an international standard. At the end of your studies, you will be capable of generating and managing change in a professional manner.

Please take a moment to discover our programme in detail and do not hesitate to ask for

further information if necessary.
Professor Stéphan BOURCIEU
Programme Director, AUDENCIA MBA
E-mail: sbourcieu@audencia.com

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MISSION STATEMENT

In 1984 AUDENCIA Nantes school of Management launched a full-time Master in Management (ISMA) in French. For 18 years, more than 400 professionals with high potential have graduated from the programme. ISMA was recently redesigned to become an international Master of Business Administration programme in English.

In keeping with AUDENCIA's mission, the goal of AUDENCIA MBA is to provide an advanced education for experienced people who have high potential and strong interest for international and dynamic environments.

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PROGRAMME DESCRIPTION

The curriculum is based on the successful completion of 3 sets of courses in management:

Stage 1. Core courses
The first part of the programme is devoted to core-courses which provide a general foundation in the major management fields with an international focus: Accounting, Finance, Law, Marketing, Strategy etc.

• The goal of this stage is to acquire the methods and tools to understand the mission, the environment and the cost-structure of an organization.

Stage 2. Concentrations
In the second part, participants tailor their individual learning programme by choosing from 4 concentrations. Selecting a concentration enables each participant to reinforce his expertise in a particular area:

International Strategic Management

• The programme covers the broadest areas in strategic management in the international context. It prepares managers to analyse the competitive environments and to design the strategic orientations of their activities/companies.
  

Management of Technology

• This concentration is designed to prepare participants for the challenges of managing people, projects and organizations in a technological context.
  

Change Management and Consulting

• The dynamic environment creates many opportunities, changes structures and organizations and alters the way people act, work and think. This concentration proposes knowledge and skills for participants who want to generate and manage change in the organizations as consultant or manager.
  

Entrepreneurship and Project management

• To create an enterprise and to manage a project in an existing company require the same expertise and have the same constraints. The programme covers the different aspects of the entrepreneurship and project management processes.

Stage 3. Transversal courses
The third part lead participants to realize their leadership potential through :

Simulation Challenges

• Those seminars make connections between the professional experience and the concepts learned during the programme. Simulation Challenges are the most important originality of AUDENCIA MBA. They are positioned throughout the curriculum to mobilize the skills and knowledge acquired during the formation. The most important Simulation Challenge is AUDENCIA MBA Competition.
  

  AUDENCIA MBA Competition is a strategic simulation business game between academic and professional teams representing different European Accredited Business Schools and international Companies. This competition is an experience with fully international orientation based on business situations close to reality. Through AUDENCIA MBA Competition, participants:
  

- exercise strategic intuition and vision as an entrepreneur,
- practise effective implementation of corporate strategy,
- understand the importance of operational discipline and cost awareness,
- consider the difference between strategic and management thinking and the skills required for each.

During two days (3rd and 4th December 2002), the first edition of AUDENCIA MBA Competition have brought together Teams for four European accredited Business Schools : AUDENCIA School of Management, University of Bradford Management School (UK), EADA (Barcelona, Spain) and Leon Kozminski Academy of Entrepreneurship and Management (Warsaw, Poland).

Leadership seminars

• Those courses lead participants to analyze factors that shape the leadership and to use tools that make it easier.
  

Individual Project (from June to September)

• Consulting mission or Internship or Thesis.
  This project is an opportunity for participants to work as consultant or trainee within a company. Individual thesis allow the student to explore a particular business function or business sector in connection with the concentration completed.
  
  

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THE LEARNING APPROACH

Learning how to work and how to generate collective knowledge, to share arguments and ideas in a results-oriented way is the motto of AUDENCIA MBA. Sessions are in essence treated as business meetings which need a very high level of preparation and co-ordination between participants. Courses are based on very professional teaching approaches with clear objectives, intensive debates and presentation of results. The underlying assumption is that participants are fully involved in the academic institution and must bring ideas and concrete results to sessions.

Each course hour requires at least three hours of personal work involving the reading or preparation of documents (articles, books, cases), so as to allow informed discussions and cogent decisions during the meetings themselves. These preparation requirements will be clearly specified for each course. Emphasis is placed on group work and teaching methods are varied and intense with formats ranging from lectures and case studies, to projects and presentations. To succeed, students must be very well organized and be able to share information and plan duties, for both individual and group projects.

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AUDENCIA MBA FACULTY

The international character of the programme is emphasized by the permanent faculty and the international affiliate faculty of AUDENCIA Nantes School of Management. Courses are taught by professors from 11 countries (Austria, Belgium, England, France, Germany, Ireland, Lebanon, Netherlands, Poland, United Kingdom, United States) as well as guest lecturers from industry and top-ranking overseas universities.

Professors teaching on AUDENCIA MBA are among the most active and influential academics in their respective fields of research.

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ENTRY REQUIREMENT AND APPLICATION FORMS

Applicants must hold the following qualifications

• University degree (B.A., B.Sc, M.A., M.Sc. or equivalent)
  
• Minimum three years working experience
  

In exceptional circumstances, young graduates with strong potential, international profile and a clear business project will be accepted.

Admission requirements

• A signed and completed application form downloaded on the website.
  
• A 77 Euro non-refundable application fee in the form of a cheque or money order payable to AGESCAE (cheques must be drawn on a French Bank)
  
• Official transcript from all universities attended (translated into English or French if necessary). Certified copies must be mailed.
  
• Two letters of recommendation (mailed directly from the referees or submitted with the application documents in a separate sealed envelope).
  
• GMAT score or equivalent
  (to have your official test scores sent to us, please use school code 0674)
  
• TOEFL score or equivalent (if first language is not English)
  (to have your official test scores sent to us, please use school code 0161)
  
• A personal interview with a member of the admissions committee

Candidates profiles

The candidates we will recruit have:

• Real international profile and are able to integrate a multicultural environment
  
• A double specialization as Science-MBA; Law-MBA, Engineering-MBA, Social Science-MBA
  
• Leadership qualities
  
• Good academic profile and ability to connect theoretical concepts with professional background

To download the application form (PDF - 36 K)
To download the letter of recommendation form (PDF - 23 K)

Admission decision schedule

Course will start in September 2003

All application documents must be sent to:
AUDENCIA MBA - For the attention of the Director
8 route de la Jonelière - BP 31222
44312 NANTES Cedex 03 - FRANCE

Registration and tuition fees

• Application fee: 77 €
  
• Tuition fee: 16.700 €
  

After your acceptation on the programme, you will receive an official admission letter and will have to confirm your acceptance as quickly as possible. Part of the total tuition fee will be requested at that time (1,700 Euro). The total requested fee is 16,700 Euro payable in four parts (Registration fee of 1,700 Euro, followed by payments of 5,000 Euro, 5,000 Euro and 5,000 Euro).

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For further information and application form, please contact
Admissions Office

AUDENCIA MBA
AUDENCIA Nantes School of Management

8, route de la Jonelière BP 31222
44312 NANTES Cedex 03
FRANCE

Tel : + 33 2 40 37 34 34
Fax : + 33 2 40 37 34 07

Email: mba@audencia.com

Web: www.audencia.com

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PRACTICAL INFORMATION

Teaching facilities

Participants of AUDENCIA MBA programme have access to all teaching facilities available at the school. These include :

• Modern comfortable lecture halls well equipped with the latest information technology for educational purposes
  
• Internet and multimedia computer facilities
  
• Financial market room
  

Accommodation

Although the school does not provide on-campus housing, it offers sources for finding accommodation throughout Nantes. University halls of residence, private rooms and apartments can be found through the student housing board and other organizations in Nantes. Students wishing assistance with accommodation in Nantes must contact Audencia MBA admissions office as soon as possible before arrival in Nantes.

Health insurance

At the time of registration, all participants will be required to show proof of a medical insurance policy that is applicable for the entire academic year. Participants who do not wish to continue with their current policy plan will need to seek affiliation to the French Social Security or subscribe to a complementary health insurance with third party liability.

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LIFE IN NANTES

Nantes, one of France's regional capitals, is a major seaport near the Atlantic Ocean in northwest France. The city grew around the Chateau des Ducs de Bretagne where the Edict of Nantes was signed in1598 granting religious freedom to French Protestants.
The city is a center of the high-tech and aeronautics industries, food-processing, and fisheries. The region's vineyards produce wines of international repute such as Muscadet and Gros Plant. The city is home to the University of Nantes, a highly ranked School of Management, and many research institutions. Nantes is a center for horticulture with many beautiful parks and gardens. There are also many museums and lively arts and music festivals. The population of the greater metropolitan area of Nantes is over 600,000. Nantes is located near La Baule "the most beautiful bay" in Europe. Sailing on the Atlantic ocean or on the Loire and Erdre is a pleasant activity for citizens of Nantes.
http://www.cityofseattle.net/oir/Nantes.htm
http://www.labaule.tm.fr/gb/

A dynamic economy

Nantes is considered as the second french most attractive city (Healey & Baker study, 2002) The metropolitan area of Nantes benefits from an economy well balanced between its high added value services and industries :

• Information technologies
  With more than 10,000 jobs and about 400 companies pertaining to this sector, the metropolitan area of Nantes remains a reference in the IT sector. Nantes ranks 5th at the domestic level for its large number of SSII (computer services companies) and number of research departments in computing : many SSII with national recognition and inter-regional divisions of the computer industry are located here, like Cap Gemini, Sigma, Alcatel, IBM...
  
• Health industry and Biotechnologies
  The city has acquired a certain know-how along, with a potential in Research & Development... With the establishment in 1997, of a Bristol-Meyers Squibb R&D center (the 5th pharmaceutics group in the world) in Saint-Nazaire, Nantes has definitely imposed itself as a world-class center for the health care industry.
  
• Nantes is therefore the third financial trading place of France
  After Paris and Lyon, Nantes is therefore the third financial trading place of France. One of the major stock brokerage firms, Protzamparc, is located here, in Nantes.
  
• Shipyards and aeronautics are major industries in Nantes Saint Nazaire.
  Shipyards: With 2/3 of all national jobs in both civil and military shipbuilding, the Loire estuary imposes itself as the first national center for marine engineereing. Three shipbuilding giants are located here: Les Chantiers de l'Atlantique, Alstom Leroux Naval and DCN Indret. Beneteau is the world sailing leader of racing and cruising boats and motor boats.
  Aeronautics: The plants of Aerospatiale located in Nantes and Saint-Nazaire make the city the second national center in aeronautics industry.
  
• Plastics industry
  Nantes-Atlantique is home to the second plastics center in France; with 250 corporations and 12,000 employees.- Almost all 22 proven processing technologies (grouting, extruding, blowing, molding, sheet metal work...) exist in the Loire Valley area
  

For further informations: http://www.business-in-europe.com/adean-gb/

Football in Nantes

The local soccer team "Football Club Nantes Atlantique" (FCNA) is one of the most famous team in Europe with eight French Premier League Trophies and three French FA Cup. The FCNA has formed the best French players such as Didier Deschamps, Marcel Desailly and Claude Makelele.

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ABOUT AUDENCIA

Audencia Nantes School of Management: A Leading European Business School
Founded in 1900, Audencia Nantes School of Management is one of France's most prestigious business schools. It is also a leading European teaching and research institution whose mission is to meet the business community's needs for top executives and managers. The school is governed by a Board of Directors, composed of representatives of the Nantes Chamber of Commerce, Nantes City Council, and the Loire Atlantique General Assembly. Each of these bodies has a one-third representation on the board and finances part of the budget of the school. Other sources of revenue are direct contributions from industry and commerce, revenues from the executive and research programmes and tuition and fees from various graduate and international programmes.

Since 1998, Audencia Nantes School of Management has been one of the European business schools accredited by EQUIS, European Quality Improvement System, awarded by the European Foundation for Management Development. It has graduate and postgraduate programmes at the Masters and Doctoral levels, as well as a number of executive development programmes. Education and research at the school have common objectives: international experience, collaboration with industry, and quality. The school has collaborative agreements with over 59 top-class universities around the world.