Why should you study an advertising, PR and marketing degree abroad?
Advertising, PR and marketing is all about providing creative ways of promoting specific products, companies or initiatives. You need to be able to think creatively and manage campaigns effectively.
If you study an advertising, PR and marketing degree abroad you will look at the theory behind advertising and different strategies companies use to promote their products, how branding works, social media and the ethical side to advertising and marketing.
Alongside your lectures, you should expect a strong practical element to degrees in this sector, with a focus on building up a portfolio of work and experience.
Some of the key skills you can expect to gain from studying an advertising, PR and marketing degree abroad include:
- Communication and interpersonal skills
- Negotiation skills
- Project management
- Ability to work to deadlines
Attention to detail and accuracy
How can you benefit from studying an advertising, PR and marketing degree abroad?
Advertising, PR and marketing has become an essential part of how businesses work. You will be expected to combine research, planning and management with creativity to develop the best possible campaigns for your clients.
Universities will expect you to have some understanding of how advertising campaigns work, as well as the ability to think creatively about how you would promote certain products.
Choosing to study an advertising, PR and marketing degree abroad will give you a portfolio of work and the key skills required to start your career in industry. You should also make use of as many work experience opportunities as possible, as this will give you the chance to make contacts in your field.
What types of jobs can you apply for with this degree?
The advertising and marketing industry is extremely competitive, so graduates generally start as junior executives or account managers, normally after a stint of work experience. Graduates normally enter the industry in two ways – either working in the marketing department of a particular company or through an advertising agency which manages PR for several different clients.
Many ambitious graduates will look to set up their own companies, growing their client base throughout their careers.
Some of the jobs available if you study an advertising, PR and marketing degree abroad include:
- Account executive
- Advertising copywriter
- Account manager